SLJ Media

Profiting through Skills is a high profile awareness raising campaign designed to encourage Cumbrian businesses to take advantage of funding to train and upskill their employees.

Developed on behalf of the Cumbria Growth Hub and the Edge Partnership, SLJ Media created and managed a fully integrated campaign which included Countrywide TV and Radio advertising, a stylish B2B magazine mailed directly to businesses, a dedicated website, bus and poster advertising and an extensive Social Media campaign.